Conde Nast Traveller

5 neighbourhoods for urban heat-seekers to explore

4. The tech neighbourhood – Tendernob, San Francisco

…Wander a few blocks north and you’re in disputed land between seedy downtown San Fran and bourgeois Nob Hill. Some say Upper Tenderloin, others insist Lower Nob Hill; the compromise is the rather unfortunately named Tendernob. The area’s still got grit, but dense Twenties architecture swings between vaguely Parisian and flamboyantly Ottoman…And with Reddit now in the neighbourhood, across from the new Tilden Hotel (doubles from AED 770; 001-415-673 2332), it can only grow as the digi-developer’s top spot for keeping it real.

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